WSOF 11: 781,000 average viewers
July 11, 2014
MMA Payout has learned that the World Series of Fighting 11 which aired last Saturday on NBC received an average viewership of 781,000 viewers. It was the first time the organization has been on the network.
WSOF Ratings 1-11 (1-10 on NBC Sports Network)
WSOF 1 – 198,000 viewers
WSOF 2 – 210,000 viewers
WSOF 3 – 201,000 viewers
WSOF 4 – 264,000 viewers
WSOF 5 – 227,000 viewers
WSOF 6 – 161,000 viewers
WSOF 7 – 94,000 viewers
WSOF 8 – 212,000 viewers
WSOF 9 – 242,000 viewers
WSOF 10 – 365,000 viewers
WSOF 11 – 781,000 viewers
Interesting to note that the biggest viewership came from males 50 years (56% of audience/0.62) and over which is not the normal demo for MMA. The audience was 69% male with a median age of 52 years of age. In the other demos it did a 0.35 in M18-49 and only 0.19 in M18-34.
Also of note, only 95% of the NBC affiliates cleared the telecast.
Obviously, it was the largest viewership for the company although it did not do as well as similarly situated combat sports programs (i.e., boxing) in a Saturday afternoon network slot.
While this may be dated, an NBC Fight Night from December 22, 2012 scored a 1.6M viewer average for the same two hour block on NBC (1-4pm PT/4-6pm ET). An April 2013 NBC Fight Night on NBC received an average viewership of 1.2M viewers.
On December 15, 2012, a “Showtime Boxing on CBS” special airing Saturday afternoon from 1:45pm PT to 3:45pmPT/3:45pm ET to 6:45pm ET) received an average viewership of 1.5M viewers.
If we are to remain positive about WSOF, it’s a major stepping stone for the organization as a lot more people saw its product. Further, maybe its marketing department can determine how to use the info that males 50 and over watched the program (e.g., pitch ED, Low-T, Hair Loss sponsors). Maybe Jon Fitch might rethink that digital currency sponsorship with its audience skewing old.
On the flip side, the numbers did not do as well as boxing in a similar spot. The concern here is that those boxing shows were not named boxers and those December shows came with built-in excuses for it to fail (i.e., Holiday season, College Basketball, College Bowl Season). Yet, they each surpassed 1M viewers. There can be no excuse for WSOF because it was during the July 4th weekend and there was World Cup on too. Also, as Dave Meltzer pointed out on one of his podcasts, the decimation of Nick Newell by Justin Gaethje may look very bad to a casual viewer just tuning in without the knowledge of Newell’s ability.