MMA Fighting reports that the second event for MMA startup organization World Series of Fighting received 210, 000 viewers. The ratings average are up slightly from November’s 198,000.
The second event replay received 140,000 viewers and the organization said that another 200,000 viewers watched online. There were no ratings for Univision Deportes at this time.
The ratings are not on the level with live “Fight Night” boxing events held quarterly by NBC Sports Network which average around 270,000 viewers per event.
Payout Perspective:
The numbers are a positive considering it went up against some of the late NCAA Men’s Basketball tournament games on Saturday. The organization had to scramble for a ring and featured Andrei Arlovski in the main event wearing UFC gloves. There were issues with the production to be sure. But, the deal with Univision Deportes means that the company is staying afloat and has time to improve.
The first event drew 198K viewers (avg) w/ peak of 228K. The second event drew 210K viewers (avg) w/ a peak of 332K viewers.
Happy to see them succeeding, those numbers are going to get even better as people start to become more familiar with their brand.
I wonder how this compares to average Saturday night ratings on NBC Sports. It is hard to put numbers in perspective for a network that isn’t hugely popular, but gaining. I saw that the highest rated hockey game of the year was pushing 2 million, but that may be an anomaly.
UFC and WEC did much better ratings on the same network.
WEC sold more tickets, did 3x the viewers and had a lower payroll, dont see WSOf last long.
I would also imagine that ratings have increased since becoming NBC Sports.
Boxing viewership on NBC Sports 2013
January 19 140,000 viewers Sergey Kovalev vs. Gabriel Campillo
http://sonofthebronx.blogspot.jp/2013/01/nfl-network-nbc-sports-network-nba-tv_25.html
February 23 203,000 viewers Vyacheslav Glazkov vs. Malik Scott
http://sonofthebronx.blogspot.jp/2013/03/nbc-sports-network-nba-tv-mlb-network.html
Box = Weezy = Female