World Series of Fighting: 198,000 viewers
November 6, 2012
MMA Junkie reports that World Series of Fighting ratings for its Saturday night debut as the company received an average of 198,000 viewers.
The numbers are on par with boxing programming on the network. According to the Junkie article, the 198,000 viewers bested the UFC on Fuel TV series viewer average. Of course, NBC Sports Network is in about 75 million homes compared to 36 million for Fuel so it may not be a good apples to apples comparison. Of course, its relative size compared to Fuel is overshadowed by its disparity with ESPN. According to this New York Times article, the network charges only 31 cents a subscribers compared to ESPN’s $5.13 per subscriber.
The belief among the MMA media literati is that 200K is the MMA hardcore viewer base. WSOF marketed former UFC in fights that it hoped would attract the MMA fan. Based on the numbers, it did a good job of drawing in folks curious to see what the organization had to offer. The big challenge is to build on the number and retain those that saw its debut while bringing in more viewers to improve on the 198K number.