“Showtime Boxing on CBS” a success in boxing’s return to network
December 26, 2012
ESPN Dan Rafael reports that boxing’s big return to network television on CBS scored a 1.3 rating. The televised event, “Showtime Boxing on CBS,” on December 15th, aired between 1:45p.m. PT/4:45p.m ET to 3:00p.m. PT/6:00p.m. ET.
The rating equates to roughly 1.5 million viewers although the actual numbers have not been released. The event featured a bantamweight title fight between Leo Santa Cruz and Alberto Guevara.
The event was delayed due to the Indiana-Butler NCAA College Basketball game in which Butler upset the No. 1 ranked team in America in overtime. As Rafael points out, the delay in start time may have helped “Showtime Boxing” as viewers likely stayed until the end of the basketball game.
The network event was a part of Amir Khan’s return to the ring later on that night. The fight was aired on Showtime.
The ratings were good enough that CBS is likely to air more boxing in 2013. As we stated, the event was part of the Showtime event held later on that night. The network fights were entertaining and the lead-in probably helped the numbers too. This past Saturday, NBC aired a 2 hour block of boxing. That event on NBC was entertaining and we should see more boxing on NBC in 2013 as well.