Late last year, the UFC announced that Polymarket would be a sponsor for the UFC in 2026. Polymarket, one of the leaders in prediction market technology, faces hurdles as the new niche industry is scrutinized as a work-around for gambling. What is Polymarket? The company, based out of New York, operates as a blockchain-based prediction […]
UFC
Top 10 of 2025: 10 – UFC at the White House
Do we think UFC knew of this prior to Donald Trump’s announcement that he wanted UFC fights on The White House lawn this summer or the UFC scrambled to make this a vision? On July 4th, Donald Trump gave a speech and among his ramblings pronounced that on the 250th Anniversary of the United States, […]
Shapiro talks UFC media rights at Goldman Sachs Conference
TKO head Mark Shaprio spoke at a Goldman Sachs conference on Wednesday discussing the success of the TKO properties. Shapiro gave a post-transaction report on how Paramount+ and CBS earned the rights for UFC. Shapiro indicated that ESPN was “always in the mix” but when it became clear that the company would double its rights […]
UFC announces headliners for second Saudi Arabia card
The UFC officially announced the February 1st Saudi Arabia card headliners. Israel Adesanya will face Nassourdine Imavov in the main event and Shara Magomedov challenges Michael Page. It will be the second time that the promotion has visited Saudi Arabia. This past June, the promotion impressed the Kingdom with a matchup of Robert Whitaker and […]
UFC 258: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 258 taking place at The Apex in Las Vegas. Usman retains Welterweight title Kamaru Usman survived an early first round scare to retain his welterweight title. Gilbert Burns rocked the champ with a huge right hand in the opening moments […]