Last year, UFC and FOX announced a huge 7 year TV deal worth as much as $90-$100 million per year, which would move UFC programming from Spike TV to FOX, FX, FSN’s, and Fuel TV. Now that Q1 of 2012 has passed, we look back and analyze what type of impact UFC programming had on […]
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Control a big issue in UFC-Fox deal
The Sports Business Daily/Journal had a brief article on the UFC-Fox deal in which both sides indicated that control and opportunity were big issues in the monumental deal for Zuffa. The article states that control was a big part of Zuffa choosing Fox. Zuffa still controls production of its shows although it takes suggestions from […]
11 for 11: No. 1 UFC-Fox television deal
The number one business story of the year was the UFC-Fox deal as mixed martial arts entered the mainstream with its 7 year, $90 million television rights deal. The deal was an upgrade from its $35 million a year deal with Spike TV. The longtime relationship between the UFC-Spike relationship deteriorated this year with passive […]
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
UFC Primetime on Fox scores 2 million viewers
MMA Junkie reports that Fox’s first showing of UFC programming, UFC Primetime: Velassquez vs. dos Santos, received an average of 2 million viewers for a 1.3 household rating. Via MMA Junkie: The one-hour special, which was the first significant UFC programming on the FOX network, scored a 0.98 rating among men 18-49 and a 0.99 […]