Welcome to another edition of Payout Perspective. This time we come to you from the Toyota Center in Houston, Texas where fans saw one of the best cards of this year. Edgar bullies Maynard The first round of Edgar Maynard III looked a lot like Edgar Maynard II. Instead, Maynard remained composed throughout the rest […]
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UFC offers off-beat promo for 136: “The Great Debate”
The UFC offers a unique promo hyping the third meeting between Frankie Edgar vs. Gray Maynard this weekend. Its not the usual fight hype video as it pokes fun of January’s draw. (H/t: MMA Mania) Payout Perspective: Perhaps the UFC is trying something new that it may use when it starts promoting for Fox? Its […]
UFC on Versus 6 sets attendance, gate record for series
MMA Junkie reports that UFC on Versus 6 set both attendance and gate records for the UFC on Versus series. 9,380 attended the event at the Verizon Center in Washington, D.C. for a gate of $706,775. The previous highs for the Versus series occurred in March 2010 (gate $568,125) in Broomfield, Colorado which featured Jon […]
Dana White: UFC will be on Spike TV in 2012, Spike Not Honoring “Spirit of the Deal”, & Strikeforce’s Future
During UFC 135’s press conference, MMAFighting’s Ariel Helwani spoke to UFC President Dana White regarding their current relationship with Spike TV, Bellator airing on Spike.com, and what we can expect from UFC shoulder programming in 2012. Spike currently owns the UFC library through 2012, and by doing so, cannot air content from another MMA promotion […]
UFC on FOX Event Sells Out Ad Inventory for Network Debut
During today’s UFC on FOX press conference, FOX Sports President Eric Shanks announced that all ad inventory has been sold as of yesterday (9/19) for the November 19 event scheduled to take place at the Honda Center in Anaheim, California. The event sold out out it’s ad inventory just one month after announcing the event […]