Welcome to this week’s edition of MMAterial Facts, where we feature articles from around the MMA community. *** This week’s MMAterial Facts: Photo: Esther Lin, MMA Fighting – Fowlkes: How White’s Love of Boxing Led Us Here (MMA Fighting) “White: It was [Fox Sports Media Group Chairman] David Hill. I went in and said, listen, […]
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Ad inventory sold out for UFC on Fox
Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
UFC 138 on Spike TV: 1.8 million viewers
MMA Weekly reports that UFC 138 held on Saturday night on Spike TV garnered an average of 1.8 million viewers. The tape delayed broadcast finished first in its key demographics of men 18-34 and 18-49. Overall, UFC 138’s household rating was a 1.2. Via MMA Weekly: The UFC’s last trip to England, which was also tape-delayed, […]
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]
MMAterial Facts (11/04/11) : UFC 138 Unloved, The U.K. Market, & Undisputed 3 Coverage
Welcome to this week’s edition of MMAterial Facts, where we feature articles from around the MMA community. *** This week’s MMAterial Facts: – UFC Hopes for Two Shows in UK in 2012 (MMA Fighting) “Since making the UK market a priority a few years ago, the UFC visited the country eight times between 2007 […]