Welcome to the second part of UFC 129’s Payout Perspective. PPV Buy Rate trending at estimated 800K-900K (Updated 5/5) Dave Metzler at the Wrestling Observer (subscription required) stated that the trending buy rate for UFC 129 will be between 800-900K. It was estimated to be around 1 million buys earlier. The explanation between trending […]
Zuffa
CNBC’s “Fistful Of Dollars” Features the UFC
Darren Rovell of CNBC interviewed Lorenzo Fertitta on the “Fistful of Dollars” segment that featured the UFC growing from a 2 million dollar purchase to a 1 billion dollar brand. The segment also touched on the Bud Light sponsorship, UFC 129 success, and when they plan to cash out and sell. Payout Perspective: The […]
More Details Behind Zuffa-Strikeforce Purchase
Dave Meltzer over at F4WOnline.com is reporting some interesting details behind the Zuffa-Strikeforce purchase, which details why the UFC broke the news that Saturday morning and some info behind the bidders and the acquisition timetable. On F4WOnline’s latest newsletter (subscription), some more notes regarding the deal between Sports Valley Sports and Entertainment and Zuffa were […]
THQ-Zuffa announce UFC 131 sweepstakes
THQ and Zuffa announced a partnership to promote UFC 131: Lesnar vs. Dos Santos using the UFC’s official Facebook game. The grand prize winner will win a trip for two to UFC 131 in Vancouver. Via THQ press release: AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today […]
New Article: Zuffa Lacks Legal Ammunition to Defeat Online Piracy
“Technical Knockout”, a student note by Keith Black, recently published in Fordham Law’s Intellectual Property, Media and Entertainment Law Journal, discusses Zuffa’s battle to combat online piracy of its pay-per-views. Specifically the note discusses recent decisions regarding the Digital Millennium Copyright Act in federal courts, including a recent decision in Viacom v. YouTube. Black discusses […]