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Venum

UFC extends Venum deal as apparel sponsor

March 7, 2024 by Jason Cruz Leave a Comment

The UFC has extended its deal with Venum as the company’s global outfitting partner through 2029. IMG, the UFC’s licensing agent, negotiated the deal with Venum according to the UFC.com web site. Via announcement on UFC.com: “VENUM has been an amazing partner these past few years and we are thrilled to continue our relationship with […]

Filed Under: UFC, Venum

Top 10 of 2021: 10. Venum replaces Reebok as Fight Kit Sponsor

December 27, 2021 by Jason Cruz Leave a Comment

This spring Venum became the exclusive in-octagon Fight Kit and Fight Week apparel sponsor replacing Reebok.  Perhaps, due in part to the pandemic, Venum’s new partnership received little fan fare as compared to the big Reebok reveal several years prior. Still, the Venum partnership promised a bump in pay which was a nice tease.  However, […]

Filed Under: Featured, Top 10 of 2021, Venum

Venum unveils apparel line

April 6, 2021 by Jason Cruz Leave a Comment

Venum unveiled its apparel line on UFC.com.  The longtime MMA brand is the new official apparel of the UFC.  The UFC relationship with Reebok ended this past March after 7 years.  Notably, the modeling in the photoshoot still reveal Reebok shoes as its not clear whether there will be a separate deal for footwear.  The […]

Filed Under: Reebok, UFC, Venum

Venum announces payment tiers for UFC fighters

April 4, 2021 by Jason Cruz Leave a Comment

Venum is the new clothing sponsor of the UFC and earlier this week revealed the new pay tiers for UFC fighters.  Unfortunately, the bump in pay that was expected does not appear as much as one may expect.  On Thursday, new promotional guidelines were sent out and as reported by ESPN, there is a raise […]

Filed Under: Reebok, UFC, Venum

Venum chosen as new UFC outfitting and apparel partner

July 10, 2020 by Jason Cruz Leave a Comment

Venum will be the next exclusive global outfitting and apparel partner of the UFC according to the company.  The announcement was made Friday morning ahead of UFC 251 faceoffs by Zuffa’s Chief Operating Officer Lawrence Epstein. The UFC will debut the Venum fight kits in April 2021.  According to Epstein, the change in clothing sponsors […]

Filed Under: Apparel, Featured, sponsorships, UFC, Venum

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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