Sports Illustrated and EA Sports have combined to create a very intriguing value proposition for consumers: buy one-year subscription to SI magazine and receive this year’s Madden 10 video game (on any console) and an NFL history documentary for FREE with any paid order. No, I am not an employee of either SI or EA Sports; […]
UFC
UFC Promises More Canadian Dates in 2010
The Vancouver Sun sat in on the UFC 101 press conference earlier today and managed to avoid the “Strikefarce” issue by focusing on the UFC’s 2010 intentions for Canada. “We’re coming,” White told reporters earlier this week. “The UFC will be in Canada in 2010. We’re coming to Vancouver, Toronto and Montreal.” The UFC […]
UFC, Strikeforce, and the Law of Fellowship
Selected quotations from Chapter 11, The Law of Fellowship in The 22 Immutable Laws of Branding by Al and Laura Ries: In order to build the category, a brand should welcome other brands. Greed often gets in the way of common sense. Not only should the dominant brand tolerate competitors, it should welcome them. The […]
Jakks Pacific & Round 5 MMA Sign Sub-Licensing Agreement with UFC
Jakks Pacific, the manufacturer of toy collectibles and master toy licensee of the UFC, has signed an agreement with Round 5 MMA to sub-license UFC talent rights. As always, Payout Perspective follows the press release below: JAKKS Pacific, Inc. (Nasdaq: JAKK), leading U.S. toymaker and master toy licensee for Ultimate Fighting Championship® (UFC®), announced today a sub-licensing […]
Countdown to UFC 101 Rating
Countdown to UFC 101, which aired last night on Spike TV, drew in a sizeable 805,000 viewers. The historical average is somewhere in and around the 600,000 mark. It’s been quite difficult as of late to make any sort of correlation between Countdown ratings and PPV buyrates. The following illustrates the inconsistencies between Countdown and […]