The new UFC magazine is set to hit store shelves with Brock Lesnar on the cover: MMAPayout.com is reminded about the recent discussions we’ve had regarding the magazine, it’s distribution, and the advertising clientele it’s looking to draw. Here’s a summary: UFC magazine distribution numbers MMAPayout has learned that the UFC Magazine will increase its […]
UFC
TUF 10, Episode 7: Ratings
MMAPayout.com has confirmed that episode 7 of The Ultimate Fighter 10: Heavyweights generated a 1.9 household rating for an average viewership of 2.5 million. The show also drew a 3.6 and 2.8 in the M18-34 and M18-49 demographics, respectively Payout Perspective: Episode 7 is the first time the household rating has dropped below 2.0 on the […]
Early 2010 UFC Schedule Intense and International
Dave Meltzer of the Wrestling Observer comments on the intensity and apparently international aspirations for the UFC’s early-2010 schedule: Moving the Lesnar fight gives UFC breathing room, as before this weekend, there seemed to be no back-up if Anderson Silva couldn’t fight on that show, as they didn’t figure on coming back with a light heavyweight title […]
Importance of UFC 105 Growing
It’s been rumoured on Twitter and various other websites that Lesnar-Carwin and/or Machida-Rua II are being considered for UFC 108; a card that has effectively become the organization’s New Years event. While the postponement of UFC 106’s main event is more bad news for the UFC, things could have certainly been a lot worse for the organization. Lesnar could have waited […]
UFC 104 Prelims on Spike Draw 1.4 Million
MMAPayout.com has confirmed that the UFC 104 Prelims on Spike TV drew a 1.1 household rating for an average audience of 1.4 million viewers. The show also generated a 1.3 rating in both the M18-34 and M18-49 demographics. The prelims ended up being the second ranked fight card in the M18-34 demo on Saturday night […]