Woven within last week’s announcement that toymaker Jakks Pacific will create UFC fighter action figures is yet another way in which the UFC is looking to maintain market dominance: through market saturation. Perhaps the greatest thorn in the side of relatively new promotions like EliteXC, the IFL and Affliction, is how most MMA fans use […]
UFC
Undertones of MMA: Sport or Lifestyle?
On its best nights, the recipe for great MMA was real simple: equal parts pro-wrestling and boxing. The pageantry of the former, combined with the legitimacy and unscripted nature of the latter were thought to make for an intoxicating night of fights. However, Tuesday’s dichotic announcements are an indication that since its assumed all MMA […]
Undertones of Tuesday’s Announcements Overlooked
Listen carefully… What’s that you hear in the hallowed halls of mixed martial arts? The sound of silence, since “Announcement Thursday” has come and gone with nothing from Dana White. With the “big announcement” pushed to this coming Tuesday, many have overlooked the significance of this past Tuesday, which had the UFC and IFL making […]
What’s Wrong with The Ultimate Fighter?
The Ultimate Fighter has played a pivotal role in the popularity rise of the Ultimate Fighting Championship. The television show has produced a host of major stars and big money fights in the past three and a half years. However, the current season of the show has produced a feeling of general malaise. Ratings are […]
Speculating On The UFC’s Big Announcement
Sam Caplan over at Five Ounces Of Pain gives a good overview of what Dana White could possibly announce this Thursday and its definitely worth a read. When speculating on announcements of this sort, I find it is important to keep a few different things in perspective. 1. Set reasonable expectations. The lead up to […]