UFC 129 set an attendance record with 55, 724 in attendance Saturday night in Toronto. The gate totaled $12.1 million ($11.5 million Canadian) according to MMA Junkie. The records shattered the previous marks of 23,152 (UFC 124) $5,397,300 (UFC 66). In addition, record bonuses were given to fighters tonight as the Submission, KO and Fight […]
UFC
Early start time for UFC 129 scares White
Dana White expressed concern over the UFC’s decision to move up the PPV time for the biggest event in the company’s history. The move, announced in March, was done to accommodate the East Coast markets so that audiences would not have to stay up until 1am. Although a calculated risk White believes it was the […]
MMA Elite introduces sports drink
MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand. (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]
Wrestlemania 27 PPV: 1 million buys
Variety is reporting that the tentative numbers for the WWE’s annual supershow met expectations with 1 million PPV buys. The buy rate reflects a 30% increase in North America and 15% overseas. The 1 million buys was helped by the return of The Rock to the WWE roster and the annual celebrity involvement, this time […]
Zuffa sued for “UFC Fan Expo”
Toronto-based Hobby Star Marketing has filed an injunction against Zuffa, LLC, citing trademark infringement for the UFC Fan Expo mark used for this weekend’s events at the Direct Energy Center. The lawsuit also names Reed Exhibitions, the convention company running the event. Hobby Star Marketing is an organizer of Fan Expo Canada. The expo is […]