MMA Fighting reports that UFC Light Heavyweight Champion Jon Jones has inked a multi-year deal with Nike. No word on the financials behind the deal as an official announcement will take place sometime next week. The deal includes placement in Nike advertising and his own signature line. It is expected Jones will don the Swoosh […]
UFC
UFC officials, Griffin make appearance at LGBTQ groundbreaking ceremony
MMA Junkie reports that Forrest Griffin and UFC officials made an appearance at the groundbreaking of a LGBTQ Community Center in Las Vegas. Zuffa, LLC is one of the initial donors to the center. The comments made by UFC rep Reed Harris and Griffin do not address the sexual orientation issue, but on the mission […]
More UFC on Fox 4 ratings
Ratings for the UFC on Fox 4 received an average viewership rating of 2.435 million viewers which is higher than first reported. In addition, MMA Junkie reports the Prelims on Fuel TV received an all-time average high of 194,000 viewers. The final numbers for UFC on Fox 4 came out better than UFC on Fox […]
Bloomberg features the Fertittas
Bloomberg ran a feature on the Fertittas and its ownership of the UFC. The feature provides details on the Fertittas as well as some interesting financial information. The article states that the UFC brings in $500 million in annual sales. The Fertittas, according to Bloomberg, control a fortune worth at least $1 billion dollars. Via […]
UFC on Fox 4: 2.14 million viewer average
Television By the Numbers reports that UFC on Fox 4 received an average of 2.14 million viewers and peaked at 2.36 million. The UFC ran second to the Olympics in ratings for Saturday night. The breakdown is as follows for the 18-49 demo: 8:00pm – 0.9, 1.91 avg. viewers 8:30pm – 1.1, 2.10 9:00pm – […]