The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU. The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell. A selling point for the brand is that the clothing uses […]
UFC
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]
Payout Perspective: UFC-FOX TV Deal Q2/2012 Performance Review
Will MMA ever be an Olympic sport?
MMA Fighting reports on a recent poll which indicates 25% of Americans think Mixed Martial Arts should be an Olympic Sports. The poll which was commissioned by Yahoo! Sports indicates MMA is second only to baseball (33%) in sports people would like to see in the Summer Games. In addition to baseball and MMA, softball […]
UFC 149 Prelims: 1 million viewers
MMA Weekly reports that UFC 149 Prelims on FX drew an average of 1 million viewers. The average viewership ranks below the 1.3 million viewer average for the Prelims on FX. Despite the below average ratings, the prelims featured the best action of the night as it produced the Fight of the Night (Caraway and […]