The Sports Business Daily (subscription required) reports that MMA may be one of the most popular women’s sports in the United States. This is according to a panel of sports editors who hedge that “the emergence of popular women like Ronda Rousey could make the sport more appealing to advertisers.” T-Mobile’s director of sponsorship and […]
UFC
Cole Miller talks sponsorship obstacles
MMA Junkie reports that UFC Featherweight and TUF alum Cole Miller reveals the deal with UFC sponsorships. Miller explains that sponsors have not provided as much money as they used to and that other fighters outside the UFC are receiving comparable sponsor money. Miller tweeted that sponsors are tightening the purse strings on paying fighters […]
Zuffa lawsuit survives in New York
Earlier this week, Judge Kimba Wood of the US District Court for the Southern District of New York issued a 44 page opinion dismissing 6 of the 7 claims brought by Zuffa in its lawsuit against the state regarding its legislation banning professional MMA. Zuffa’s claim that the MMA regulation is unconstitutionally vague is the […]
TUF 18 Episode 5: 640,000 viewers
MMA Payout has learned that Wednesday night’s episode of The Ultimate Fighter Episode 5 received an average viewership of 640,000 viewers. It received an 0.4 rating among adults 18-49. Wednesday’s episode reflects a downturn in ratings from the week prior. This can be seen as a correlation between male fights and female fights as this […]