Forbes.com wrote a piece on Johny Hendricks and his sponsor Reebok in light of his victory in the Octagon at UFC 171. Notably, one of the takeaways from the articl focused on the fact that Reebok’s main goal was not to sponsor MMA fighters but to develop Reebok’s Fitness Marketing division. It was noted that […]
UFC
UFC 169 and UFC 170 PPV Updates
Dave Meltzer, from MMAFighting.com, reported the latest estimated PPV numbers from the first two events in 2014, UFC 169: Barao vs Faber II and the much talked about UFC 170: Rousey vs McMann. According to Meltzer, UFC 169 drew an estimated 230K pay-per-view buys while UFC 170, which was mostly sold on Rousey’s name, did […]
UFC 171: Payout Perspective
Welcome to another edition of Payout Perspective. This time well be taking a look at UFC 171 at the American Airlines Arena in Dallas, Texas. Hendricks wins vacant title A scare with not making weight did not matter for Johny Hendricks as he defeated Robbie Lawler in the Fight of the Night. For Hendricks, it […]
UFC 171 attendance, gate and bonuses
MMA Junkie reports the attendance, gate and bonuses from Saturday’s UFC 171 from Dallas, Texas. The attendance was the largest in U.S. UFC history. The attendance and gate announced at the post-fight press conference was 19,324 for a live gate of $2.6 million. The numbers will be verified by the Texas Department of Licensing and […]