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UFC

TUF 20 Episode 3 Live +3: 791,000 viewers

October 1, 2014 by Jason Cruz 17 Comments

MMA Payout has learned from a Nielsen source that the adjusted viewership rating for last week’s #TUF episode 3 drew an additional 358,000 viewers.  The additional viewership increased 83% from 433,000 to 791,000. Episode 1 – 536,000 viewers; 831,000 viewers Episode 2 – 574,000 viewers; 946,000 viewers Episode 3 – 433,000 viewers; 791,000 viewers Payout […]

Filed Under: DVR+3, FS1, ratings, TUF 20, TV, UFC

Le tests positive for HGH

October 1, 2014 by Jason Cruz 10 Comments

Cung Le has tested positive for HGH following his UFC Fight Night 48 fight with Michael Bisping in Macau.  As a result, he has been banned nine months by the UFC and will need to take a drug test before competing in the UFC. The UFC issued the following statement: UFC middleweight Cung Le tested […]

Filed Under: Drug Testing, Public Relations, UFC

UFC 178 Prelims: 698,000 viewers

September 30, 2014 by Jason Cruz 2 Comments

MMA Payout has learned from a Nielsen source that the UFC 178 Prelims airing on FS1 prior to the PPV scored a viewership of 698,000 viewers.  It peaked at 774,000 viewers. UFC PPV Prelims since August 2013 (FS1 unless specified) UFC 164                             809,000 UFC 165                             722,000 UFC 166                     […]

Filed Under: FS1, ratings, TV, UFC

Rockhold signs deal with Adidas

September 29, 2014 by Jason Cruz Leave a Comment

FighterXFashion reports that Adidas has signed on UFC fighter Luke Rockhold.  Although no terms of the sponsorship have been revealed, its anticipated that Rockhold should be repping the three stripes in preparation for his fight against Michael Bisping on November 8th. Hard to express how happy I am to partner w/ @adidascombatsportusa http://t.co/rVVXqISJhK… http://t.co/JMg38otF1i pic.twitter.com/RcNe8rURlc […]

Filed Under: Adidas, Apparel, sponsorships, UFC

UFC 178: Payout Perspective

September 29, 2014 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.   In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]

Filed Under: Attendance, Bellator, Bellator v. Alvarez, Featured, FS1, gate, pay-per-view, payouts, sponsorships, TV, UFC, Zuffa

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The NCAA House Settlement Is Suddenly Unsettling via @sportico

Benson Henderson is returning to MMA with the #PFL. Please no.

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