Netflix foray into combat sports Friday night was a success despite the troubles with its stream. According to the company, 60 million people across the globe tuned into the broadcast on the streaming site. The trouble with viewing the “spectacle” aside, the buzz leading up to the event disguised the fact that any thought that […]
UFC
UFC 309 attendance, gate, and bonuses
UFC 309 took place at New York’s Madison Square Garden on Saturday night. The event was a sellout and the promotion doled out 5 $50K bonuses. The bonuses went to Jon Jones, Ramiz Brahimaj, Oban Elliott, Michael Chandler and Charles Oliveira. The headliner, Jones, used a body kick to stop Stipe Miocic in the main […]
UFC-IBM announce major sponsorship deal
Remember when Dana White said that the reporters doing the UFC rankings should be replaced by AI? That may be happening as the UFC and IBM have signed a global sponsorship deal per the Sports Business Journal. The partnership will seek to focus on the Artificial Intelligence sector. According to the report, IBM gets designations […]
UFC 309 to return to pre-June 1 gloves
Ariel Helwani was the first to report that all fighters on the UFC 309 cards will not be using the new gloves implemented at UFC 302, but the prior gloves. MMA Junkie corroborated the report with at least three individuals with knowledge that the fights taking place at New York’s Madison Square Garden will be […]
UFC and Bud Light experience happy returns after return
The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]