The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]
UFC
UFC on ESPN 32 draws 482K viewers
UFC Fight Night: Kattar vs. Chikadze drew 482,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. It drew 201,000 viewers in the A18-49 demo and a household rating of 0.28. The telecast made it 9th overall in cable ratings on Saturday. It drew 0.15 in A18-49, 0.10 F18-49, 0.21 M18-49, 0.08A18-34, 0.06 F12-34, […]
Ngannou gets Cryptocurrency sponsorship via Cash App
Francis Ngannou has landed a crypto sponsorship outside of the UFC per Sports Business Journal. The UFC Heavyweight Champion will receive his fight purse in Bitcoin via a partnership with Cash App. Notably, the UFC’s official cryptocurrency sponsor is Crypto.com. Per the report, the UFC is not involved in this promotion and Ngannou will convert […]
UFC changes health and safety protocols
The UFC is changing its health and safety protocols for dealing with COVID-19 per a report from MMA Junkie. The new protocols will allow athletes and corners that have been fully-vaccinated to no longer to test or quarantine outside of a pre-departure PCR or antigen test. The new rules will require proof of vaccination and […]
Manscaped-UFC secure renewal in 3-year pact
Manscaped has renewed its partnership with the UFC for three additional years. It will continue to be the first-ever Official Electric Trimer of UFC. In the renewal, partnership integrations and new enhancements have rolled over into the agreement. .@Manscaped has renewed with @UFC for three additional years, and the deal now costs the brand low […]