The UFC forged a deal with Crypto.com in one of the biggest partnership deals in the company’s history. The deal, announced the same weekend, as McGregor-Poirier III in July was in the low 7 figures. Crypto.com became the first-ever global Official Fight Kit Partner and the First-ever Official Cryptocurrency Platform Partner for the promotion. It […]
UFC
Top 10 of 2021: No. 4 The Return of Conor McGregor
2021 saw the return of Conor McGregor as he fought Dustin Poirier twice this year and lost both fights. Each saw a different side of McGregor. Regardless, he still is a top draw in the company as the PPVs saw the biggest buy rates this year. In January, McGregor returned to fight Poirier on Fight […]
Top 10 of 2021: No. 5 UFC airs on ABC
The UFC returned to network television in January as it aired two shows in 2021 on ABC. The promotion held 2 televised cards on ABC. The first UFC on ABC aired in January featuring Max Holloway and Calvin Kattar in the feature. The telecast drew 1.22M viewers. The telecast went up against the NFC Playoff […]
Top 10 of 2021: No. 9 Francis Ngannou contract issues
UFC 269 Prelims draw 729,000 viewers
The UFC 269 Prelims on ESPN2 Saturday night drew 729,000 viewers per Nielsen via ShowBuzz Daily. The event ranked 4th overall in cable for the night right behind Top Rank Boxing. The telecast drew 0.27 in the A18-49 demo, good enough for 358,000 viewers. It also drew 0.27 in the A18-49 demo, 0.13 in the […]