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TV

Integrated Marketing: Building the Next UFC 100

April 5, 2010 by Kelsey Philpott 6 Comments

UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]

Filed Under: booking, Featured, gate, marketing, media, opinion and analysis, pay-per-view, TV, video games

TUF 11 Debut: 1.5HH Rating

April 2, 2010 by Kelsey Philpott 10 Comments

MMAPayout.com has learned that Wednesday’s debut episode of The Ultimate Fighter 11 earned a 1.5 HH rating with an average audience of 1.9 million viewers on Spike TV. The debut was the #2 rated program in the country amongst the M18-34 (2.1) and M18-49 (1.9). Payout Perspective: If you recall, the debut of TUF 10 […]

Filed Under: ratings, TUF, TV

UFN 21: 1.5 HH Rating

April 2, 2010 by Kelsey Philpott 4 Comments

MMAPayout.com has learned that Wednesday’s UFN 21: Florian vs. Gomi earned a 1.5HH rating with an average audience of 1.6 million viewers on Spike TV. The program peaked at 2 million viewers for the main event, and performed on par with the usual UFC draw in the M18-34 (1.6) and M18-49 (1.5) demographics. The quarter […]

Filed Under: ratings, TV, UFC

Bellator Season 2 Commercial and Previews

March 31, 2010 by MMAPayout Moderator Leave a Comment

Bellator recently released a season 2 commercial along with featherweight tournament previews to jump start their April 8th debut on Fox Sports Net. Bellator Season 2 FSN Commercial: Featherweight Preview Pt. 1: Featherweight Preview Pt. 2: Featherweight Preview Pt. 3: Payout Perspective: With bout one week away until the start of its new season, Bellator’s […]

Filed Under: Bellator, TV

UFC 111 Prelims: 1.2 million viewers

March 30, 2010 by Kelsey Philpott 7 Comments

Spike TV has announced that the UFC 111 Prelims featuring Matt Brown vs. Ricardo Almeida and Nate Diaz vs. Rory Markham generated a 0.9 rating for an average audience of 1.2 million. The broadcast scored fairly well in the 18-34 and 18-49 demos, as usual, with a 1.1 and 1.2 respectively. Payout Perspective: Unfortunately for […]

Filed Under: ratings, TV, UFC

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