MMAPayout.com has learned that the TUF 11 Finale on Spike TV drew a 1.4 HH rating on the strength of 2 million average viewers over its three hour broadcast on Saturday night. However, the show peaked at 2.4 million viewers for the main event that saw Court McGee defeat Kris McCray. The program also garnered […]
TV
UFC 115 Prelims: 1.3 million viewers
MMAPayout.com has learned that Spike TV’s broadcast of the UFC 115 Prelims drew an average audience of 1.3 million viewers on Saturday night prior to the PPV broadcast. However, the show did peak at over 1.5 million viewers for the fight between Tyson Griffin and Evan Dunham. In terms of demographics, the program earned a […]
Network, Sponsor Positions on MMA Thawing
John Ourand and Terry Lefton of the Sports Business Journal have contributed an article to this week’s Fight Edition that gives us some good information on what current television executives and marketing industry people are saying about the sport. Television executives: When you ask John Papa if the added MMA attention means that ESPN is […]
UFC 115: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]
UFC 114 Prelims: 1.6 Million Viewers
MMAPayout.com has learned that the UFC 114 Prelims on Spike TV drew a 1.1 HH rating on the strength of an average audience of 1.6 million viewers on Saturday night. The broadcast also drew a 1.6 in M18-34 and a 1.55 in M18-49. Quarterlies: 1376k, 1535k, 1689k, 1784k Payout Perspective: The UFC 114 Prelims rank […]