Ring.tv is reporting that Top Rank Boxing and Spike TV is working on a weekly boxing program for the channel. Top Rank is seeking a better platform for its fighters as it currently is seen on Fox Sports. The proposed show is slated for 36 shows beginning March 9th. Late last year, NBC Sports Network […]
Top Rank
AT&T signs on as sponsor for Top Rank
The Sports Business Journal reports that Top Rank Boxing has signed AT&T as a sponsor to a six month deal that will include some of its marquee fights in 2012. The deal includes the anticipated “Super Fight” between Manny Pacquiao and Floyd Mayweather, Jr. in May. The details of the pact include Pacquiao’s May fight […]
Payout Perspective: Pacquiao-Marquez III
Welcome to a special edition of Payout Perspective in which we cover Saturday night’s fight between Juan Manuel Marquez versus Manny Pacquiao held in Las Vegas at the MGM Grand. Pacquiao wins decision over Marquez Unlike his past several fights, Pacquiao was not Superman as we can safely say that Marquez is Pacquiao’s kryptonite. Despite […]
Has the Pacquiao brand peaked?
Not only will the UFC be holding a big event Saturday night, Manny Pacquiao takes on Juan Manuel Marquez. The Toronto Star looks at the Manny Pacquiao brand and asks whether it has plateaued. Earlier this year, Pacquiao and Top Rank consolidated his marketing team to focus on securing endorsements. Team Pacquiao and Top Rank hired […]
White-Arum beef about competition Nov. 12th
Boxing promoter Bob Arum is not concerned about competition from the UFC on November 12th when his fighter, Manny Pacquiao fights Juan Manuel Marquez. Arum told ESPN that less than 5% of the UFC audience crosses over and that he’d be more concerned with competition if Fox aired a movie opposite the fights. Arum believed […]