Harley Davidson has renewed its sponsorship deal with the UFC according to the Sports Business Journal (subscription required). While no terms were disclosed, the agreement is being reported as being a multi-year deal. The motorcycle maker has been a mainstay with the UFC since 2007 and it is the third time that Harley Davidson has renewed […]
Sports Business Journal
Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016
The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]
Golden Boy eyes potential antitrust lawsuit against Haymon, PBC
There are reasons why Al Haymon never speaks, one of those may be to prevent the threat of litigation. A recent article about Haymon’s Premier Boxing Champions may bring on an antitrust lawsuit involving rival Golden Boy Promotions as chief plaintiff. A recent Sports Business Journal article featured Haymon’s PBC and went over how funding was […]
UFC manager comments on Reebok deal, fight management
In light of Zuffa’s announcement that it has changed the policy through which it will compensate fighters under the Reebok sponsorship deal, a manager of UFC fighters has spoken out about the deal and the sponsorship landscape. Oren Hodak of KO Reps who represents Johny Hendricks, Ovince St. Pierre and Joe Lauzon among others has expressed […]
Fertitta talks UFC drug policy in SBJ
In its latest issue, Lorenzo Fertitta spoke with the Sports Business Journal (subscription required) on the UFC taking a tougher stance on drugs. Fertitta shed some light on the need for a new policy after the spate of failed drug tests. While there was nothing in the article that added on to what the UFC […]