The Sports Business Journal reports that the UFC is angling to ask potential buyers for $450 million per year over 10 years in its next round of media rights fees. The company’s current deal, which ends at the end of 2018 is for $115 million for 7 years. The article also states that the deal […]
Sports Business Journal
Borris will not name athletes/agents on advisory boards
The Sports Business Journal reports that Jeff Borris will not reveal the athletes and agents that have agreed to join advisory boards for a proposed committee that his Professional Fighters Association intends to form. Borris stated that he does not believe that nothing will be gained from releasing the names of the people. Initially, Borris […]
Study finds more involved in MMA training
A new study per the Sports & Fitness Industry Association’s annual State of the Industry Report places mixed martial arts as a rising fitness activity among the U.S. population. According to the study, more than 72% of Americans (6 and older) were active in at least one sport or activity in 2015. The nationwide online […]
Harley Davidson renews sponsorship with UFC
Harley Davidson has renewed its sponsorship deal with the UFC according to the Sports Business Journal (subscription required). While no terms were disclosed, the agreement is being reported as being a multi-year deal. The motorcycle maker has been a mainstay with the UFC since 2007 and it is the third time that Harley Davidson has renewed […]
Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016
The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]