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Reebok

Reebok’s latest mistake confuses Aldo-Spider

December 6, 2015 by Jason Cruz 4 Comments

Reebok, the official clothier of the UFC, made another faux pas last week with an “Anderson Aldo” shirt in runup to UFC 194.  It once again is a black mark on the company in its first year in partnership with the UFC. According to MMA Fighting, Reebok says the error is the result of a […]

Filed Under: Reebok, UFC

Reebok removes Ireland UFC t-shirt due to huge mistake

October 21, 2015 by Jason Cruz 4 Comments

Reebok made a major faux pas when it rolled out its t-shirts for UFC Fight Night 76 in Dublin, Ireland.  A UFC shirt which depicted the country did not include Northern Ireland. MMA Fighting reports Reebok has removed the t-shirt due to fan outrage.  Reebok has sent out its own apologies. For ease of reference, […]

Filed Under: Apparel, Public Relations, Reebok, UFC

Weidman signs deal with Reebok, gets own shoe

October 19, 2015 by Jason Cruz 3 Comments

UFC Light Heavyweight champion Chris Weidman has signed an individual sponsorship deal with Reebok and as a part of the deal he will get his own custom shoe. Weidman was on The MMA Hour on Monday where he made the announcement and was presented with his own signature shoe by Reebok’s senior director of combat training […]

Filed Under: Apparel, K-Swiss, Reebok, UFC

Gus speaks out about Reebok deal

September 23, 2015 by Jason Cruz 21 Comments

MMA Junkie reports that Alexander Gustafsson is the latest UFC fighter to speak out about the Reebok apparel deal.  Although Gustafsson chose his words, he advocated for more pay for the lesser-established fighters. “Pay the fighters a lot more money,” Gustafsson told MMA Junkie.  He also chimed in on the Reebok deal and while he […]

Filed Under: Reebok, UFC

Khabib lands individual Reebok deal

August 31, 2015 by Jason Cruz 6 Comments

Khabib Nurmogomedov is the latest UFC fighter to receive an individual sponsorship deal with Reebok.  Reebok announced the deal via twitter. Nurmogomedov was last seen in a brawl with the Diaz Brothers at a WSOF event at the Planet Hollywood in Vegas earlier this month.  His last fight in a UFC octagon was in April […]

Filed Under: Reebok, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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