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Reebok

Fertitta talks about UFC Reebok deal

January 19, 2016 by Jason Cruz 16 Comments

The Boston Herald’s Jack Encarnacao wrote about the UFC’s uniform deal with Reebok prior to the company’s event on Sunday night.  The article includes some enlightening comments from UFC CEO Lorenzo Fertitta. Fertitta addressed the issue of withholding five-figure payments from some fighters after they violated the UFC Outfitting Policy.  This stems from December’s UFC […]

Filed Under: Apparel, Reebok, UFC

3 fighters fined for violations of UFC Outfitting Policy

January 7, 2016 by Jason Cruz Leave a Comment

For the first time under the UFC Outfitting Policy, 3 fighters were essentially fined due to infractions of the policy.  The fighters participated at UFC on Fox 17 this past December. According to Bloody Elbow, one of the fighters was Donald Cerrone as he apparently acknowledged the fine over twitter.  Cerrone, who had official sponsor […]

Filed Under: Apparel, Reebok, UFC

15 for 15: No. 6 UFC-Reebok partner to tepid, disastrous results

December 28, 2015 by Jason Cruz Leave a Comment

In July, the UFC officially added Reebok as the company’s exclusive clothier.  No longer would contracted fighters wear non-UFC sponsors on their shirts, shorts or hats as “fight kits” would be issued for each fighter.  In addition, we said goodbye to fight sponsor banners.  The overarching issue was the new pay structure which drew the […]

Filed Under: Featured, Reebok, UFC

15 for 15: No. 15 The year of Jon Jones

December 18, 2015 by Jason Cruz 4 Comments

Welcome to the annual MMA Payout countdown of MMA business/legal stories for the year.  We start off with the year of Jon Jones. Jones started off the year with a resounding defeat of rival Daniel Cormier at UFC 182.  It was a big PPV for the company as the promotion for the fight was centered […]

Filed Under: Drug Testing, Featured, Reebok, UFC

UFC 194: Payout Perspective

December 13, 2015 by Jason Cruz 17 Comments

Welcome to another edition of Payout Perspective.  This time it was the long-awaited UFC 194 featuring Conor McGregor and Jose Aldo. Only 13 seconds needed to crown the King The long-awaited fight between McGregor and Aldo was anti-climactic.  One exchange in the fight and it was over as Conor McGregor beat Jose Aldo to the […]

Filed Under: Attendance, bonuses, Featured, gate, Reebok, sponsorships, UFC

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