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Reebok

UFC 201: Payout Perspective

July 31, 2016 by Jason Cruz 2 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 201 at the Philips Arena in Atlanta, Georgia.  The main event featured Robbie Lawler taking on Tyrone Woodley for the welterweight title. The wait was worth it: Woodley new WW champ Tyron Woodley waited almost a year and a half […]

Filed Under: Attendance, bonuses, Featured, FS1, gate, Monster Energy, Reebok, sponsorships, TV, UFC

MacDonald testing free agency?

July 15, 2016 by Jason Cruz 3 Comments

Will Rory MacDonald be the next MMA free agent to leave the UFC for Bellator?  MacDonald appears to be open to the possibility. MMA Junkie’s Chamatkar Sandhu tweeted that Bellator President Scott Coker has opened up talks with Rory MacDonald in hopes of eventually signing the welterweight. The last fight of MacDonald’s UFC contract was […]

Filed Under: Reebok, UFC

Rousey featured in new Reebok #PerfectNever ad

July 12, 2016 by Jason Cruz 4 Comments

Reebok launched a new digital ad featuring Ronda Rousey entitled, #PerfectNever. Dana White indicated that Rousey should be the next in line to challenge new women’s bantamweight Amanda Nunes if she so chooses. The ad includes a Rousey blog post on Reebok’s site and a new promotion for tickets to UFC 205 in New York […]

Filed Under: Reebok, UFC

Sage Northcutt secures Reebok deal

June 29, 2016 by Jason Cruz 1 Comment

Sage Northcutt has signed an individual sponsorship deal with Reebok.  The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype.  His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]

Filed Under: Apparel, Reebok, UFC, Zuffa

Cerrone comments on his UFC pay

June 19, 2016 by Jason Cruz 4 Comments

In Saturday night’s UFC Fight Night 89 post-fight press conference, Donald Cerrone sent a not-so-subtle jab about his pay. In response to a question which listed his accolades, Cerrone stated, “According to my pay, I don’t mean sh*t to the UFC. But we’ll see. Maybe I’ll talk to [UFC president] Dana [White] after this and […]

Filed Under: payouts, Reebok, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

Failed MMA fighter, but successful plumber and drafter of a cut and paste version of the mUhammAD aLi act takes over of Homeland Security

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