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Reebok

Reebok receiving criticism for Duran departure

July 23, 2015 by Jason Cruz 18 Comments

Reebok is feeling the heat after the UFC let go of cutman Stitch Duran.  The official clothier of the UFC sent out a tweet in apparent response to UFC fans outraged by his dismissal. UFC fans: We have no input on decisions of UFC employment or fighter compensation. Our focus is providing the best gear […]

Filed Under: Featured, Public Relations, Reebok, UFC

Duran dismissed by UFC after comments about Reebok deal

July 22, 2015 by Jason Cruz 29 Comments

MMA Junkie reports that UFC cutman Jacob “Stitch” Duran was let go by the company after revealing that the cutmen were not part of the Reebok sponsorship deal and that he lost all revenue from his sponsors.  Duran detailed this in an interview with Bloody Elbow and despite putting his contractor in a positive light, […]

Filed Under: Featured, Reebok, UFC

Rory MacDonald signs deal with Reebok

July 9, 2015 by Jason Cruz 7 Comments

Rory MacDonald has signed an individual sponsorship deal with Reebok.  The deal will be in effect for his fight this Saturday at UFC 189 against Robbie Lawler. The Canadian joins a select list of fighters with individual sponsorship deals with the official clothier of the UFC.  This Saturday will be the first night that all […]

Filed Under: Adidas, Apparel, Reebok, sponsorships

UFC-Reebok unveils uniforms

June 30, 2015 by Jason Cruz 13 Comments

The UFC unveiled its Reebok fighter “kits” in a glitzy press conference in New York City Tuesday morning.  Many UFC stars were on hand to model the new uniforms which go into effect starting at UFC 189 next week. The unveiling included many fighters based on home country and then the champions of each division […]

Filed Under: Apparel, Reebok, sponsorships, UFC

Jedrzejczyk signs indivudal sponsor deal with Reebok

June 25, 2015 by Jason Cruz Leave a Comment

UFC Women’s Stawweight Champion Joanna Jedrzejczyk has signed an individual sponsorship deal with Reebok per the UFC.  Jedrzejczyk also announced the deal via twitter. She is coming off her first successful title defense this weekend on a UFC Fight Pass only show from Germany.  With the new deal, she joins Ronda Rousey and Paige VanZant […]

Filed Under: Reebok, sponsorships, UFC

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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