Strikeforce’s Frank Shamrock made an appearance on Late Night with Jimmy Fallon last Thursday to promote Strikeforce’s Dec. 4th event as well as his anti-bullying campaign, Stand Up Together. Payout Perspective: Shamrock’s appearance is a big step for the mainstream visibility for Strikeforce. I thought he was great but I would be interested in knowing whether […]
Public Relations
Edgar inspires NY Jets with pre-game speech
UFC Lightweight Champion Frankie Edgar spoke to the New York Jets this past Saturday night prior to the Jets’ Sunday afternoon game against the Houston Texans. Edgar was brought in by Jets head coach Rex Ryan, an MMA fan, to impress upon the players the importance of mental toughness. Via Yahoo Sports: Edgar spoke to the Jets […]
Smooth on Ice: Henderson to appear at NHL game to promote last WEC bout
WEC lightweight champion Benson Henderson will make an appearance at Saturday night’s Tampa Bay Lightning versus Phoenix Coyotes NHL hockey game. According to a WEC press release (released prior to news of the UFC merger) he will drop the ceremonial pre-game puck as well as sign autographs. Many MMA fighters have made appearances at other […]
Fighter sponsor GOOD4U is banned by UFC
MMA Fighting reports that sport drink sponsor, GOOD4U, will no longer be an approved sponsor of the UFC. According to the beverage maker, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim. On […]
Rallying Cain: LA fans come out for Velasquez
Kicking off fight week for UFC 121, the UFC organized a public rally for Cain Velasquez this past Sunday. The “Cain Train” featured Velasquez in a meet and greet with fans and the media. Payout Perspective: From a PR standpoint, the old-fashioned public rally provided good video and photo ops for media and fans. The […]