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UFC 118: Payout Perspective

August 30, 2010 by Kelsey Philpott 21 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 118: Edgar vs. Penn II, which was held at the TD BankNorth Garden in Boston, Massachusetts on Saturday, August 28th, 2010. Edgar Stymies Penn, Maynard Awaits Frankie Edgar proved that UFC 112 was not a fluke with his dominating […]

Filed Under: Blue Book, Featured, gate, marketing, pay-per-view, UFC

UFC: Mark Fischer to Head UFC Asia

August 29, 2010 by Kelsey Philpott 7 Comments

Dana White and Lorenzo Fertitta announced at the UFC 118 post-fight press conference that Mark Fischer has been hired as Executive Vice-President and Managing Director of UFC Asia. A sports industry veteran, Fischer has spent the past 20 years working in Asia. Most recently, in 2009, he founded Sports & Entertainment Asia Ltd (SEA), which […]

Filed Under: international, UFC

Arianny Celeste in November issue of Playboy

August 25, 2010 by Jason Cruz 2 Comments

Dana White confirmed speculation that UFC ring girl Arianny Celeste will be appearing in Playboy. In an interview with MMA Fighting on Wednesday, White was asked about about a picture Celeste put on her twitter page which appeared to be a picture of the Playboy offices. White acknowledged that Celeste would appear in the November […]

Filed Under: UFC, WWE

Dana White talks Shane Carwin

August 25, 2010 by Jason Cruz 2 Comments

MMA Fighting had the opportunity to speak with Dana White after Wednesday’s pre-fight press conference for UFC 118. White was asked about the Shane Carwin story. White on Shane Carwin: I don’t know enough about it to go into it in depth…But, I know he came up on like a BALCO-type list.  On a list of […]

Filed Under: UFC

Tapout and Fathom Co-Promoting for UFC 118

August 23, 2010 by Kelsey Philpott 1 Comment

Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]

Filed Under: marketing, pay-per-view, sponsorships, Tapout, UFC

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