Jakks Pacific, the manufacturer of toy collectibles and master toy licensee of the UFC, has signed an agreement with Round 5 MMA to sub-license UFC talent rights. As always, Payout Perspective follows the press release below: JAKKS Pacific, Inc. (Nasdaq: JAKK), leading U.S. toymaker and master toy licensee for Ultimate Fighting Championship® (UFC®), announced today a sub-licensing […]
UFC
Countdown to UFC 101 Rating
Countdown to UFC 101, which aired last night on Spike TV, drew in a sizeable 805,000 viewers. The historical average is somewhere in and around the 600,000 mark. It’s been quite difficult as of late to make any sort of correlation between Countdown ratings and PPV buyrates. The following illustrates the inconsistencies between Countdown and […]
Fedor-Strikeforce Analysis
By Kelsey Philpott Fedor signing with Strikeforce is a complex issue not because of the deal itself, but because of the underlying implications it may or may not have for the MMA community as a whole. Thus, we’ll take a look at the signing from the viewpoint of the many different stakeholders in this situation. […]
Dana White on Potential TV Deal
On Friday, Dana White answered numerous questions in regards to the possibilities surrounding a network TV deal. Here is a summary of the discussion: Re: ESPN US “[Pause] Nope [No comment]. I mean, obviously, we’re always talking to networks, and I’m confident – I’m very confident. I’ve always said that we’ll be on network television, […]
MMA Stardom: Fighting Most Important
Anderson Silva’s up-coming light heavyweight tilt against Forrest Griffin provides the perfect background for today’s discussion: MMA stars. What is the definition of an MMA star? Generally, there exist two types of stars in any sport: athletic stars and cross-over stars. Athletic stars gain acclaim and following through their in-competition achievements. While cross-over stars are known […]