The Ultimate Fighter 12 Finale finished strong with a 1.3 household rating and an average of 1.7 million viewers. It received a 1.72 rating with M18-49 and a 2.13 in M18-34. This information was confirmed in an email from SpikeTV to MMA Payout. The quarter hour ratings for the 2 hour finale are as follows: 1.35 […]
UFC
Sonnen appeal hearing before CSAC Thursday
Chael Sonnen will break his silence Thursday as he appeals the California State Athletic Commission ruling that he used a banned substance prior to his fight with Anderson Silva at UFC. 117. The CSAC fined Sonnen $2,500 and suspended his license for a year beginning Sept. 2, 2010. A huge hurdle Sonnen will face is his response to […]
Survey says UFC growth has peaked
This week’s Sports Business Journal’s (subscription required) sixth annual reader’s survey believes that the UFC has peaked in its growth as a sports property. Among the questions posed to its readers, 53% of the responses indicated that the UFC has plateaued. The survey was conducted online over three weeks starting Sept. 27th. The survey question […]
Sponsor spotlight: Safe Auto Insurance – Part 2
In the second installment of the sponsor spotlight on Safe Auto Insurance, we look at the agency that hooked it up with the world of mixed martial arts: VF Elite Agency. VF Elite Agency is owned and operated by John Fosco. The agency is based out of Chicago, Illinois and has a stable of fighters […]
Sponsor spotlight: Safe Auto Insurance – Part 1
MMA Payout had the opportunity to speak with first time fight sponsor Safe Auto Insurance and MMA Management company VF Elite Sports Agency about Safe Auto’s foray into sponsoring UFC fighters. The first part will focus on Safe Auto. The second part will focus on VF Elite Sports Agency. Safe Auto and VF have entered into an agreement where Safe […]