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UFC

Bud Light renews sponsorship deal with UFC

April 6, 2011 by Jason Cruz 2 Comments

The UFC announced that beer sponsor Bud Light has renewed its sponsorship with the UFC to remain the official beer of the UFC. The multi-year agreement will keep Bud Light in the center of the Octagon at UFC events. Via UFC press release: Bud Light’s sponsorship renewal with Zuffa, LLC, owner of the UFC brand, […]

Filed Under: Featured, marketing, sponsorships, UFC

NYT op-ed calls for legalizing MMA in NY

April 3, 2011 by Jason Cruz 1 Comment

Saturday’s New York Times features an op-ed calling for the legalization of MMA in New York State. Entitled, “It Only Looks Dangerous,” and written by the editor of Men’s Health, David Zinczenko, he states that he has changed course on his position on MMA and is now a firm supporter of the sport. Coincidentally, this […]

Filed Under: Public Relations, regulation, UFC

Oklahoma RB seeking UFC help to be on video game cover

April 1, 2011 by Jason Cruz Leave a Comment

University of Oklahoma running back DeMarco Murray is campaigning to be on the cover of EA Sports newest version of its NCAA Football game. Murray has stated that he will wear a UFC logo on draft day if he wins. As a result EA Sports is running a contest where people can log on to […]

Filed Under: Public Relations, UFC, video games

TUF 13 ratings for Episode 1: 1.5 million viewers

March 31, 2011 by Jason Cruz 1 Comment

MMA Payout has confirmed from Spike TV that the premiere episode of The Ultimate Fighter 13 scored an audience average of 1.5 million viewers. The show was the top rated cable show for its time slot in the key demographics of M18-34 and M18-49. TUF earned a 1.51 in M18-49, a 1.93 in M18-34, and […]

Filed Under: TUF, TV, UFC

Gracie Channel shut down by YouTube

March 30, 2011 by Jason Cruz

MMA Junkie reports that YouTube has shut down the Gracie Academy channel on YouTube. The UFC made a claim of copyright infringement due to the unauthorized use of copyrighted content. It was the channel’s third complaint which caused it to be shut down. Via MMA HQ: Ryron and Rener Gracie used to post up videos to […]

Filed Under: legal, piracy, UFC

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Live Nation has announced plans for a 5,500-capacity music venue in SODO, across from T-Mobile Park.

The venue will be an addition to the existing Boxyard development that houses Hatback Bar & Grille, Steelheads Alley, and Victory Hall.

The NCAA House Settlement Is Suddenly Unsettling via @sportico

Benson Henderson is returning to MMA with the #PFL. Please no.

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