The latest K-Swiss/Kenny Powers commercial features Urijah Faber and Jon Jones as part of the K-Swiss team. In addition to Faber and Jones, other K-Swiss athletes join Powers in a funny ad for the brand. The premise of the commercial has Powers as the CEO of the company and he appoints different K-Swiss athletes to […]
UFC
Sponsor to provide walkout music for Diaz at UFC 137
MMA Weekly reports that Team Cesar Gracie has entered into a deal with Coalition Fight Music (CFM) to provide walkout music for Nick Diaz in his fight against GSP at UFC 137. The deal has CFM providing walkout music for any fighter under Team Cesar Gracie starting with Diaz as he challenges GSP for the […]
SafeAuto Insurance commercial features Clay Guida
Clay Guida is featured in a SafeAuto Insurance television commercial. Guida, playing himself, “convinces” an uninsured driver sign up for SafeAuto. (H/t: MMA Mania) Payout Perspective: Its been a pretty big year for SafeAuto Insurance in its first year of sponsoring fighters in the UFC as well as its signage making appearances in the […]
Sonnen-Stann set for Showdown in Houston
Heavy.com reports that Chael Sonnen is set to return to the UFC Octagon against Brian Stann at UFC 136 in Houston. The middleweight bout could decide the next in line to challencge for the middleweight title. Although Sonnen has had issues with the state athletic commissions in Nevada and California, it is expected that Sonnen will have […]
UFC 132 Prelims on Spike TV: 1.2 million viewers
MMA Junkie reports that UFC 132’s prelims on Spike TV averaged 1.2 million viewers. The broadcast received a 0.8 household rating an a peak of 1.3 million viewers. Via MMA Junkie: The Spike TV broadcast was the No. 2 rated cable program in its timeslot among men 18-49 and men 18-34 (behind only NASCAR racing […]