Dana White expressed concern over the UFC’s decision to move up the PPV time for the biggest event in the company’s history. The move, announced in March, was done to accommodate the East Coast markets so that audiences would not have to stay up until 1am. Although a calculated risk White believes it was the […]
UFC
MMA Elite introduces sports drink
MMA Elite rolled out its new sports drink to the masses at the UFC Fan Expo in Toronto on Friday. The fighting and lifestyle brand believed that the sports drink was a “natural progression” for the growth of its brand. (Via MMA Elite) Via press release: MMA Elite® has secured a licensing deal with Sirius […]
Wrestlemania 27 PPV: 1 million buys
Variety is reporting that the tentative numbers for the WWE’s annual supershow met expectations with 1 million PPV buys. The buy rate reflects a 30% increase in North America and 15% overseas. The 1 million buys was helped by the return of The Rock to the WWE roster and the annual celebrity involvement, this time […]
Zuffa sued for “UFC Fan Expo”
Toronto-based Hobby Star Marketing has filed an injunction against Zuffa, LLC, citing trademark infringement for the UFC Fan Expo mark used for this weekend’s events at the Direct Energy Center. The lawsuit also names Reed Exhibitions, the convention company running the event. Hobby Star Marketing is an organizer of Fan Expo Canada. The expo is […]
Analyzing Dana White’s Recent Video Blog, Interview, & Executive Iceman Promo
The promotion for UFC 129 has been in full force over the past couple of weeks, which means tons of interviews and PR work for Zuffa’s staff. Dana White released his latest Vlog and gave an insightful interview for MMAHeat.com with Karyn Bryant. Payout Perspective: White’s Vlog was interesting to see in terms of […]