MMA clothing brand Hayabusa announced Thursday that it has signed Georges St. Pierre to a multi-year sponsorship deal. GSP will promote the brand’s Pro Training Series fight gear and Tokushu glove series. Via press release: Hayabusa has a long history of working with elite MMA fighters and has just partnered with Welterweight Champion Georges ‘Rush’ […]
UFC
UFC discusses future of PPV
One of the more interesting issues that came up at yesterday’s UFC on Fox 3 press conference was the issue of the future of PPV and the UFC. MMA Junkie writes about Zuffa’s perspective on the issue and the possible future for the UFC. The article addresses the changing landscape of technology and Zuffa’s current […]
TapouT to debut new commercial during TUF
TapouT is releasing a new commercial which will debut this Friday night during The Ultimate Fighter on FX. The commercial features Chael Sonnen, Gilbert Melendez, Ryan Bader among others. Payout Perspective: The commercial supports TapouT’s #MyFightMatters initiative in which the brand offers weekly prizes for those that follow TapouT on twitter and adds the hashtag. […]
New York files its Reply Brief in Zuffa lawsuit
The New York District Attorney and Attorney General have filed its reply brief in support of its motion to dismiss two counts of Zuffa’s lawsuit against New York. MMA Payout takes a look at some of the arguments rebutting Zuffa’s opposition. If you’ve been following the lawsuit, the New York was given the opportunity to […]
JDS signs with sports marketing agency; reveals he spent $100K to train for Cain
ESPN Brazil reports that UFC Heavyweight champ Junior dos Santos. has signed on with Brazilian sports marketing agency, Fessports. You may recall last year, JDS left manager Ed Soares in favor of Ana Claudia Guedes. JDS follows Anderson Silva in signing on with a Brazilian sports agency. Via ESPN Brazil (via Google Translate): The contract was […]