MMA Junkie reports that the UFC has extended its TV deal with ESPN UK through August 2013. The deal means that the live events will continue on the premium cable channel for viewers in the United Kingdom and Ireland. Via MMA Junkie: The live fights should be welcome news for U.K. fans who have lobbed […]
UFC
RYU featured in Sports Business Journal
The Sports Business Journal (subscription required) has a feature on UFC official sponsor RYU. The article is a positive company profile on the company. While RYU is getting some good buzz, SBJ notes that its success will depend on how well the products sell. A selling point for the brand is that the clothing uses […]
Davis in new Sprite commercial
Cage Potato reports that Phil Davis appears in the latest Sprite commercial. The commercial comes at a good time as Davis will be on UFC on Fox this Saturday. Here’s the commercial: On Sprite’s ad campaign, Ad Age writes: The campaign highlights the experience of drinking a Sprite — described as “a unique, sudden hit […]
Payout Perspective: UFC-FOX TV Deal Q2/2012 Performance Review
Will MMA ever be an Olympic sport?
MMA Fighting reports on a recent poll which indicates 25% of Americans think Mixed Martial Arts should be an Olympic Sports. The poll which was commissioned by Yahoo! Sports indicates MMA is second only to baseball (33%) in sports people would like to see in the Summer Games. In addition to baseball and MMA, softball […]