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UFC 157 Prelims: 1.267 million

February 27, 2013 by Jason Cruz 4 Comments

MMA Fighting reports that UFC 157 Prelims received an average 1.267 million viewers.  The 2 hour show preceding the big event Saturday is average for the prelims on FX. The show was down from UFC 156’s Prelims which was the highest average for prelims on FX.  The prelims for 157 included the Fight of the […]

Filed Under: ratings, TV, UFC

Initial UFC 157 PPV buys show impressive debut for women’s MMA

February 26, 2013 by Jason Cruz 24 Comments

MMA Fighting reports  initial indications that Saturday’s UFC 157 PPV buy rate are very strong.   The PPV featuring women for the first time in the UFC is said to have done 40% better than UFC 156 Super Bowl Weekend. Now all we have to do is to figure out that number.  The LA Times Lance […]

Filed Under: pay-per-view, ratings, UFC

UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

UFC 157 gate, attendance and bonuses

February 24, 2013 by Jason Cruz 13 Comments

MMA Junkie reports that UFC 157 from the Honda Center in Anaheim, California was a sellout with a reported 15,525 in attendance for a $1.4 million gate.  In addition, UFC head Dana White announced the bonuses which were $50,000 each. The winners of the bonuses were as follows: Fight of the Night:  Dennis Bermudez v. […]

Filed Under: gate, UFC

A look into the past ratings of UFC 157 main event fighters

February 23, 2013 by Jason Cruz 4 Comments

As we get ready for Saturday’s fights, we take a look at how well the top of the card did in its recent fights with respect to ratings. Ronda Rousey Strikeforce: Rousey vs. Kaufman – 529K viewers Strikeforce: Tate vs. Rousey – 431K viewers No PPVs to go on here but Rousey’s fights have been […]

Filed Under: ratings, UFC

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BREAKING: The Seattle Mariners plan to call up left-hander Kade Anderson, the top pitching prospect in baseball, to start Saturday, sources tell ESPN. Anderson, the third pick in the 2025 draft, has a 1.06 ERA over 93.1 innings with 135 strikeouts, 13 walks and 47 hits allowed.

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