MMA Payout takes a look at the prior PPV history of UFC 161’s main event fighters. This time around we take a look at Rashad Evans and Dan Henderson and Roy Nelson and Stipe Miocic Rashad Evans There’s a cliff that some fighters fall off of in their career and Evans’ last PPV appearance against […]
UFC
Rousey stars in new marketing campaign for Insureon
Ronda Rousey stars as “The Insureon Protector” in a YouTube video promoting Insureon – an online company specializing in insuring small businesses. Rousey kicks, punches and uses her trademark armbar in fending off lazy tech support workers. Payout Perspective: This is one of the first commercials featuring Rousey since she won the UFC women’s bantamweight […]
Hendricks and Varner go head to head in Spartan Race
FighterxFashion reports on Jamie Varner and Johny Hendricks participating in the Reebok Spartan Race. The pair competed in Barnet, Texas in late May as part of its Head to Head Series. The outing came as the two UFC fighters partnered with Reebok in participating in this 4.5 mile ultimate obstacle course. Payout Perspective: Participation in […]
US Marines sees budget drop over $100 million over 5 years
The Sports Business Journal ran a feature last week on the decrease in military spending in sports. The UFC is one of the affected sports organizations and the US government sequester will mean less opportunities for military sponsorships to return to the octagon. The US Marines ceased its sponsorship with the UFC late last year. […]
UFC on Fuel TV 10: 313,000 viewers
MMA Fighting reports that Saturday’s UFC on Fuel TV 10 ratings scored a 313,000 viewer average. The show scored the second highest rating for a UFC on Fuel TV event. The show was highlighted by eight submissions on the card including the main event featuring Fabricio Werdum submitting Antonio Rodrigio Noguiera. The numbers are good […]