MMAPayout will be covering in detail the FOX – UFC TV deal, quarterly and weekly, in order to analyze the performance of both properties throughout the lifespan of the TV deal. In this week’s edition, we will be looking at the UFC on FOX sports network ratings for the week of 11/4 – 11/10. […]
UFC
Virtustream CEO explains why they sponsor UFC fighters
Virtustream, a company which offers enterprise cloud computing services, is not the type of company you first think of when discussing UFC sponsors. UFC’s fan demographic is largely composed of the adult males between the ages of 18-34. Is there some correlation between the demographic and enterprise cloud computing services? Not necessarily. So why would Chairman/CEO […]
UFC Fight Night 32: 722,000 viewers
MMA Payout has learned from industry sources that UFC Fight Night 32 on Saturday night scored an average viewership of 722,000. In the main event, Vitor Belfort stopped Dan Henderson in the first round. UFC Fight Nights on FS1 UFC Fight Night 26: 1.78 million viewers UFC Fight Night 27: 824,000 viewers UFC Fight Night 28: 539,000 viewers […]
Bendo featured in series on athlete tattoos
Ben Henderson was recently featured on a web episode series entitled “My Ink” which follows athletes as they get tattoos. The online feature includes an interview with the athlete as they discuss the meaning and reasons behind their ink. Payout Perspective: I’ve always thought that there should be a series like this for the NBA. […]
UFC Fight Night 32 attendance and bonuses
MMA Junkie reports the attendance and bonuses for UFC Fight Night 32 taking place at the Goiania Arena in Goiania, Goias in Brazil. Over 10,000 in attendance saw Vitor Belfort KO Dan Henderson in the first round of the main event. 10,565 is the attendance number announced by Dana White at the post-fight press conference. […]