The Washington Post featured UFC president Dana White in lead up to this Saturday’s PPV. The piece focuses on White’s past and how he’s got to where he is today. The article follows White during UFC 172. The feature does a good job in painting the picture of White’s personality. In addition, it gave the […]
UFC
Popeyes Chicken center of PR issue?
Dan Henderson delivered Popeyes Chicken to Daniel Cormier as a joke with the knowledge that Cormier is in the midst of cutting weigh but is fond of the fast food restaurant. However, the seemingly innocuous rib may be seen as a prospective PR gain for opponents of MMA in New York. If you missed it, […]
An update on Net Neutrality and potential implications for the UFC and WWE
Last week the Federal Communications Commission voted 3-2 to open for public debate new rules to guarantee an open Internet. With the UFC and WWE online networks, both may have an eye as to what may eventually transpire. Net neutrality is the concept that all Internet content should be treated equally. The issue here is […]
Fertitta talks expansion, UFC’s continued popularity
Last week Lorenzo Fertitta made an appearance on CNBC’s “Fast Money Halftime Report” where he spoke glowingly about the growth of business overseas including the announcement of The Ultimate Fighter Latin America. Fertitta also touched on other subjects in the brief spot on the program. Among the things Fertitta talked about was the company plans […]
TUF 19 Episode 5 Live + SD: 417,000 viewers
MMA Payout has learned from Nielsen sources that last Wednesday’s TUF 19: Edgar v. Penn averaged 417,000 viewers which includes the live viewership plus same day replay. In the fifth episode of the season, Corey Anderson defeated Josh Clark in the fight on the week’s episode. The 5th episode, which was filmed around Halloween, […]