The Sports Business Journal (subscription required) recently published an article about the success of the UFC Gym franchise. While the UFC brand connotes an MMA emphasis, the gym has succeeded through expansion and appealing to a wider range of fitness enthusiasts. The UFC Gyms offer kickboxing and martial arts classes with MMA themed decor, but the […]
UFC
TUF 19 Episode 3: 421,000 viewers
MMA Payout has learned from Nielsen sources that this past Wednesday’s TUF 19 received an average of 421,000 viewers which reflects a 32% increase from the prior week’s 320,000. It should be noted that the third episode of TUF which featured a guest appearance by Renzo Gracie went up against two NHL Game 7s and […]
Zuffa sues NY man for alleged pirating of 141 UFC PPVs
The New York Post first reported that a New York man is being sued by Zuffa for alleged copyright infringement for pirating, uploading and distributing 141 UFC PPVs. In a lawsuit filed on Tuesday in the United States District Court for the Eastern District of New York, Zuffa is suing Steven Messina and assorted unnamed […]
Bellator announces shoulder programming to support first PPV
Bellator has announced shoulder programming to promote its very first PPV on May 17th. There will be four separate programs focusing on the top two fights: Alvarez v. Chandler and Rampage v. King Mo. Via Bellator press release: As Bellator prepares for its epic May 17th pay-per-view, Spike TV will premiere four compelling specials to compliment […]
DVR numbers help TUF 19 Ep. 2
MMA Payout has learned from a Nielsen source that the second episode of The Ultimate Fighter 19 scored a DVR +3 rating of 628,000 viewers. This is almost doubles the overnight rating of 320,000 viewers. Episode 1: 595,000, overnight; 861,000 DVR +3 Episode 2: 320,000, overnight; 628,000 DVR +3 Payout Perspective: It’s clear from the DVR […]