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UFC

Can Showtime keep UFC’s PPV momentum going?

March 14, 2015 by Jason Cruz Leave a Comment

As we get ready for UFC 185, we take a look at whether Anthony Pettis can be a future PPV draw for the company.  This will be the first event where Pettis will be the advertised main draw for a PPV. For UFC 181 this past December, Pettis co-headlined with Johny Hendricks-Robbie Lawler II as the last fight […]

Filed Under: Featured, Reebok, UFC

Edgar and Faber state little info given on Reebok deal

March 14, 2015 by Jason Cruz Leave a Comment

According to a recent Bloody Elbow report, it appears that many UFC contracted fighters may be still in the dark on the Reebok deal.  During a press event to promote their upcoming fight in the Philippines Frankie Edgar and Urijah Faber indicated they knew little more about the new uniform policy set for July. Although […]

Filed Under: Reebok, sponsorships, UFC

Mayweather-Pacquiao agree to USADA testing

March 13, 2015 by Jason Cruz 1 Comment

The LA Times is reporting that Manny Pacquiao and Floyd Mayweather have agreed to enhanced drug testing by the United States Anti-Doping Agency (USADA). While in previous negotiations for this fight, the parties stalled on the issue, this time around the Olympic-style drug testing was quickly accepted. One of the reasons why the camps for […]

Filed Under: boxing, Drug Testing, Top Rank, UFC

Fertitta begins lobbying in Albany

March 12, 2015 by Jason Cruz

MMA Fighting reports on the annual pilgrimage to Albany, New York for the UFC to lobby for the legalization of the sport in the state.  Lorenzo Fertitta has stated that if professional MMA is legalized in the state that it will show its commitment to the fans of New York through an “epic series of […]

Filed Under: New York, Public Relations, regulation, UFC, Zuffa

Jon Jones featured in Reebok shoe launch

March 12, 2015 by Jason Cruz 6 Comments

Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th.  The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]

Filed Under: Public Relations, Reebok, sponsorships, UFC

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