The UFC announced a multi-year’s partnership with commercial PPV distributor Joe Hand Promotions. Financial terms were not disclosed. Joe Hand Promotions will continue as the exclusive domestic distributor for UFC PPVs. The company serves as the agent for the UFC in selling UFC PPVs to bars, restaurants and casinos. It essentially sells licenses for businesses […]
UFC
Sage Northcutt secures Reebok deal
Sage Northcutt has signed an individual sponsorship deal with Reebok. The UFC lightweight made the announcement via his twitter. Northcutt, who was found on Dana White’s UFC Fight Pass reality show, came to the organization with a lot of hype. His youthfulness, good-looks and overall optimism made him a target from the grizzled MMA fandom […]
Rousey named “30 Most Powerful Women in Sport”
Ronda Rousey was named one of the 30 Most Powerful Women in Sport according to Adweek. In this inaugural list, the selections will be celebrated at the Clio Sports gala in New York on July 7th. Those selected reflect the influencers, industry leaders and record breakers in their respective sports. The list includes athletes, leaders […]
Penn receives 6 month suspension for anti-doping violation
B.J. Penn has agreed to a six-month suspension as a result of a violation of the UFC anti-doping policy. The suspension will be retroactive to March 25th, the date he admitted using a banned IV. Penn admitted to the violation during an out-of-competition sample collection. Penn claimed he did not know of the rule. As […]
UFC-Snapchat announce partnership
The UFC announced a multi-year partnership with Snapchat in which the company will provide coverage of event via its ‘Live’ product. The partnership will launch at UFC 200 on July 9th. Via UFC.com: Fight fans at UFC events, that also have the Snapchat mobile app on their iOS or Android devices will have the opportunity […]