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UFC

WWE not actively promoting Lesnar at UFC 200

July 5, 2016 by Jason Cruz Leave a Comment

Despite receiving the blessing of the WWE, the company will not be actively promoting Brock Lesnar’s fight against Mark Hunt this Saturday at UFC 200. The WWE’s Stephanie McMahon told Business Insider that Lesnar’s appearance at UFC 200 is a “special case” but not a cross-promotional opportunity.  As the WWE has done in the past, it […]

Filed Under: mainstream, UFC, WWE

UFC middleweight flagged by USADA

July 3, 2016 by Jason Cruz Leave a Comment

UFC middleweight Ricardo Abreu has been flagged by USADA of a potential UFC anti-doping policy violation as a result of an out-of-competition test sample. The 32-year-old fighter was a cast member of TUF: Brazil 3.  Notably, Abreu, who debuted for the UFC in May 2014 and fought again in June 2015 was never tested in […]

Filed Under: Drug Testing, UFC, USADA

UFC makes Adult Swim ad buys for UFC 200

July 3, 2016 by Jason Cruz 20 Comments

In order to attract a broad audience, the UFC has enlisted King of the Hill’s Hank Hillto promote UFC 200.  Adweek reports that it’s the UFC’ first Adult Swim buy. In addition to UFC 200, there will be three other UFC-related animated spots later this year. King of the Hill was a mainstay on Fox […]

Filed Under: UFC

Two UFC fighters remain eligible despite Meldonium finding

July 1, 2016 by Jason Cruz Leave a Comment

USADA flagged UFC heavyweight Daniel Omielanczuk for a failed drug test due to the presence of Meldonium in his system.  However, he will not be pulled from his fight at UFC Fight Night 91 in South Dakota later this month. WADA has changed its position with the drug Meldonium and while athletes might be punished […]

Filed Under: Drug Testing, UFC, USADA

UFC – Topps introduce digital trading card app

June 30, 2016 by Jason Cruz Leave a Comment

The UFC announced the launch of its digital trading card app with Topps trading cards.  Topps UFC KNOCKOUT 16 will feature UFC stars and include performance-based contests updated in real-time during live UFC events. The app which is available on select iOS and Android devices debuted Thursday. Via UFC press release: New digital cards and […]

Filed Under: UFC

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