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UFC 208: Will you buy it?

February 10, 2017 by Jason Cruz 11 Comments

UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall.  Are fans interested in this PPV? In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title. Also, Anderson Silva returns […]

Filed Under: FOX, mainstream, marketing, ratings, TV, UFC

Shields to be first female boxer to headline on Showtime

February 9, 2017 by Jason Cruz 8 Comments

USA Today reports that Claressa Shields will be the first female boxer to headline an event on premium network television as she will be the main feature on Showtime’s ShoBox series on March 10th. Shields was featured in the WSJ last November where they drew comparisons to her and boxing as Ronda Rousey was to […]

Filed Under: boxing, HBO, Showtime, TV, UFC

WME-IMG establishes PAC

February 9, 2017 by Jason Cruz 1 Comment

Variety reports that WME-IMG is forming a national political action committee (PAC).  WME-IMG co-CEOs, and UFC owners, Ari Emanuel and Patrick Whitesell authored an internal memo that outlined the PAC and the reasons for setting it up. The memo was careful not to take a side either way but the PAC was set up in […]

Filed Under: UFC

Spike TV to rebrand to Paramount TV

February 8, 2017 by Jason Cruz Leave a Comment

The Hollywood Reporter reports that Spike TV will be rebranded as the Paramount Network.  A formal announcement will happen on Thursday during Viacom’s quarterly earnings call. Kevin Kay, the SpikeTV head is expected to stay on with the rebranding according to the report. Rebranding could begin as early as 2018. The network’s target demo has […]

Filed Under: Bellator, Spike, TV, UFC

UFC Fight Night 104 draws 1.158M viewers, Prelims 834,000

February 7, 2017 by Jason Cruz 7 Comments

UFC Fight Night 104 drew 1.158 million viewers on Saturday night on FS1 per Sports TV Ratings.  The prelims which preceded the main card drew another 834,000 on FS1. Sports TV Ratings indicates that the main card (airing from 10pm-12:59am ET) which featured the return of The Korean Zombie as he KO’d Dennis Bermudez drew […]

Filed Under: FS1, ratings, TV, UFC

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