The UFC announced that the UFC Performance Institute has partnered with Omegawave, the world’s leading provider of training and performance management solutions for injury prevention and overtraining. According to the press release, it will monitor the training of UFC athletes to help produce maximum performance and minimize the risk of injuries due to overtraining. Omegawave […]
UFC
UFC 228 attendance, gate and bonuses
UFC 228 drew a gate of $1.7 million on Saturday night at the American Airlines Center in Dallas. Tyron Woodley retained his welterweight title as well as winning one of the fight bonuses for the evening. In addition to Woodley, Jessica Andrade earned the other Performance Bonus with a KO of Karolina Kowalkiewicz. Irena Aldana […]
UFC strips women’s flyweight champ after sent to hospital
The UFC has stripped Nicco Montano of her UFC flyweight title after she had to withdraw from her fight against Valentina Shevchenko. She was to defend her belt for the first time at UFC 228 this Saturday. Dana White made the announcement post-UFC ceremonial weigh-ins to TSN. Valentina Shevchenko will challenge for the now vacant […]
UFC announces “Official Protein Snack of the UFC”
The UFC has announced P3 Portable Protein Pack as the “Official Protein Snack of the UFC.” It is the third announcement of a new sponsor and sponsorship category this week. The press release reads: P3 Portable Protein Snacks deliver a tasty combination of meat, cheese, nuts, and fruits, all in one portable pack. They come in multiple […]
Blackheart Premium Spiced Rum is named the “Official Rum of the UFC” in the United States
The UFC has announced a new marketing partnership agreement with Blackheart Premium Spiced Rum making it the “Official Rum of the UFC” in the United States. The brand is owned by Heaven Hill Brands, America’s largest independent family-owned and operated distilled spirits company. It appears that the partnership will start with activation around the UFC […]