The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]
UFC
Show Money 41: Antitrust, Endeavor, Jake Paul, etc.
UFC Fight Night 191 bonuses
UFC Fight Night 191 took place Saturday night at The Apex in Las Vegas. Paddy Pimblett’s debut with the promotion earned him a $50K bonus. Pimblett earned a first round stoppage as he used a flurry of punches to end the night for Luigi Vendramini. The other Performance of the Night went to Tom Aspinall […]
ZipRecruiter announces sponsor deal with UFC
The UFC and ZipRecruiter announced a partnership in which the online employment marketplace will sponsor Dana White’s Contender Series and Select UFC PPV events. The announcement came one day after in made its debut as a sponsor on the premier of Dana White’s Contender Series. The marketing campaign will include UFC flyweight champion Brandon Moreno […]
UFC on ESPN 30 draws 657K viewers Saturday
UFC on ESPN 30 drew 657,000 viewers on the network Saturday night per Nielsen via ShowBuzz Daily. The telecast drew 303,000 in the A18-49 demo and a household rating of 0.39. The main card ranked 7th in cable Saturday night. It drew 0.23 in the A18-49, 0.17 in F18-49, 0.30 in M18-49, 0.16 in A18-34, […]