Dana White has hinted that a television series on the Food Network was on the horizon. According to a report from the Sports Business Journal “F_ck it Friday” is coming closer to a reality.
White has been posting Instagram videos each Friday showing him trying a new decadent food concoction. The weekly posts gained a fan based and according to white draws 3-4 million views each time he posts a new video.
The SBJ report states that the UFC is “looking to further monetize the series.” It is also determining the format and a possible date when it would premiere.
Payout Perspective:
Did you know Ludacris also has a food series? So, it shouldn’t surprise anyone that in the attempt to extend its audience, The Food Network is trying out White for this unique series. The built-in audience for White based on being with the UFC and social media following makes this a series The Food Network could take a chance on.
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